Learn the secrets to long term health

Author: lancegoyke (page 1 of 26)


How I Set Up Our Membership Website

Outside of coaching people along their fitness and health journey, I also run a few websites. The one we’re featuring today — — is the most intricate.

What purpose does the site serve?

This site acts as our membership, premium content subscription product. Our Premium Members get access to all the content on the site (mostly video), have access to a private Facebook group for discussion, and are allowed the ability to comment on posts in the website.

Who is our product for?

We have a tight niche in the fitness industry around deep continued education for coaches. It is not well-suited for people who are just getting into personal training.

Software We Use

The site is run on WordPress. This was the content management system (CMS) with which I was most familiar. There are many plugins that have helped my limited coding knowledge really speed things up.

There’s a membership plugin called MemberMouse (affiliate link) that protects pages from the people not paying and manages all the member billing and account usage. This allows me to customize each page based on someone’s access rights:

A screenshot of what our Premium Members will see

Members see a video

A screenshot of what visitors to our website will see

Visitors see a sales pitch

We upload our paid videos to Vimeo (affiliate link) and “hide them from”. They get embedded on each page on our site. This is for hosting our videos and let’s us only allow them on certain domains, i.e.

We have free videos on a YouTube page. We will also upload those to our website. This is for marketing purposes, mostly, because we needed some ways for people to try us out.

Web Hosting

To run a website, there needs to be a computer somewhere to serve the website to people when they type in your URL (e.g. This is called this web hosting. Our site is hosted by DreamHost, using their middle-of-the-road DreamPress hosting (affiliate link).

Full disclosure, though, I now use Flywheel (affiliate link) for hosting my other websites. Their app just makes everything really easy.

Social Media

We do not use Instagram, Snapchat, etc. for our company and don’t do much with our Facebook page, which is different than the Facebook group mentioned before. It’s just too much work for too little reward on our too little time.

Biggest Challenges

The hardest stuff is always business-related, not software related. DreamHost and MemberMouse have been really helpful in offering support when I need help (that’s one of the things you pay for). I don’t regret using either company.

The other main issue is just with juggling the software. WordPress has standards for plugin developers to follow, but not every piece of software will run together. Picture even a big tech company, and I can tell you that every time they introduce something new, no matter how small, it breaks something else. Software engineers are on call just like medical professionals.

Monthly Cost

$16.59 / month billed annually (Vimeo)
$19.95 / month (DreamPress web hosting)
$0 (WordPress)
$19.95 / month (MemberMouse plugin)
$0 (YouTube)

Which comes out to…

$56.49 / month cost for software

You could get cheaper web hosting (affiliate link) and save $10-15 / month. You could also get a slightly cheaper Vimeo plan and save $5 / month.

But that’s how we do it!

Any questions? Leave them in the Comments section below.

Harness the Power of Competition

Hierarchies are everywhere; we seek competition. The values are physical, social, political, and motivational. How can we throw that into our physical training intentionally? Continue reading

My Biggest Programming Pivot Since Moving to the Bay

It’s important to identify what you cannot do.

This post is NOT a comparison of private sector coaching and collegiate coaching. I have not worked in a collegiate setting.

This post is NOT a comparison of training athletes general population clients.

What’s the biggest change I’ve had to make? How has my career shifting after leaving the private sector (and Indianapolis) and moving into corporate wellness (mostly).
Continue reading

Detailed Group Training — How do you teach breathing to 30 people at once?

Personal training can get pretty personal.

When you’re one-on-one with someone, you have more time than you know what to do with. You can test-retest, make up stuff on the fly, and think up new cues that you can use with later clients.

When you have 30 people in a big group, you aren’t doing any of that. sure, you can make up some new cues or whatever, but can’t really see it through like you can when your one-on-one. Do you know if it worked? Too late. It’s time to coach the next person.

Large group training has its difficulties, but it’s also a really efficient way to train certain types of people. If you have people who are out of shape and not in pain, get them in shape in a group. You build camaraderie, forming team through shared suffering. and even if they’re already fit, a group workout is a great way to keep pushing everyone together. Community is one of the best ways to build fitness inertia.

But, if you’ve coached for any length of time, you know that not everyone fits into these simple buckets. I can count on one hand the number of clients I have who don’t have some sort of chronic pain issue that they’re dealing with. I don’t usually recommend that they join these groups, even though and they’re free to take over here at Google and they have some very competent coaches.

Continue reading

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What is the single most important goal of the site? Do you want this to supplement a physical location? Or is this more of an online-only project? Do you have a compelling offer for new customers? Do you have testimonials to show people? Do you have pictures you can use without violating copyright? Do you have someone to write compelling sales text? I can help you work through these questions if we do end up working together.